Album Review: Rita Ora - Ora

Rita Ora's debut album appears in the wake of Rihanna, MIA, et al, when the 'fiercely independent, hard-partying, street-smart girl' shtick has mainstream appeal. Of all her predecessors, Ora's vocals are most reminiscent of Gwen Stefani, an inspiration she openly credits. Her pop album lacks the punch of a groundbreaking artist, and doesn't offer anything new. It unashamedly targets only one audience – club-goers – and adheres unflinchingly to EDM conventions.

The first track, ridiculously titled Facemelt, fails to make any sort of statement, unlike Roc The Life (track two). Here, she defines her sassy, hedonistic philosophy, and demands a glamorous, moneyed life, which sets the tone for what follows. The catchy lead single How We Do (Party) is not dissimilar from Katy Perry's T.G.I.F., as its premise sees a hung-over Ora wonder “what went on last night”. This and Radioactive are infectious and are the album's centrepieces.

On Been Lying and Hello, Hi, Goodbye her sensitive side is glimpsed beneath her tough gal façade. These songs provide a little diversity – and a pause in her frantic pace – but this format is well established. The most forgettable track is Shine Ya Light, though it samples reggae so it deserves a credit.