The Demon Drink's Kieran Waters On How They Found Their Groove

When bands don't fit a particular mould, there's a genuine chance that their aesthetic won't resonate with audiences or potential fans. Thankfully, this is not the case for "rough and ready" roots rockers The Demon Drink, who have been consistently churning out "beer for your ears" since their first gig in 2012.

"When we started, our aim was to get out and play live as often as we could, and we have. Because of this I think we've been able to make what is a fairly unconventional sound work," lead vocalist Kieran Waters explains.

The Demon Drink's passion for the stage has rubbed off on not only fans, but the material they produce. "We have so much fun playing live and we wanted people to hear that in the album. We've all been in bands where the aim was to create 'high art' but this band is not like that," refutes Waters, "If you can't sing it or dance to it, it's not on there [the album]".

After roughly half a decade, The Demon Drink are finally dropping their debut album, Highway Robbery. "I wanted to see if we could create a cohesive album capitalising on our individual styles," Waters says of he and his brother turned bandmate Baron Field's involvement. "In some ways it's become a document of our long, interesting relationship."

Helmed by producer Jeff Lovejoy (who helped the band find their "vibe"), expect the unexpected from their upcoming debut - and their shows.

"No two Demon Drink shows are alike. We just don't work that way. Whatever happens, it's sure to be entertaining."