Amy Shark On The Social Media Grind: ‘Don’t Be A Musician!'

Being a successful artist in 2024 means a lot more than just making and performing good music – for starters, you need to have an ironclad social media presence, churning out as much content as physically possible to keep your audience (and of course, the all-dreaded algorithm) engaged.

READ MORE: Amy Shark: ‘How Did I Get Here? How Am I Next To Marcia Hines On Australian Idol?’

Amy Shark has joined the ever-growing cohort of artists lamenting this nonstop grind, sharing a video on TikTok (yes, we understand the irony) to make her feelings on the matter clear. It comes by way of a playful grilling of someone working at her label who implored her to keep active on... Well, just about every platform you could imagine.

“I don’t know if it’s worth being a musician right now,” she quipped. “It’s really not worth it. Like, I’m gonna exaggerate this, because she’s actually the loveliest girl in the whole world – from my label – but this is what I feel like I’ve heard this week... I love you, by the way – if she hears this – but... ‘Hey Amy, smashing it! So um, yeah, I reckon if you go live on Instagram, and then what you should do is, we should post some Instagram Reels, and then also some TikTok content would be good – we haven’t gone live on TikTok for a while, so we should probably do that...

“‘And maybe get some things up on Facebook! And some Facebook Reels as well. And while you’re doing that, we haven’t done any YouTube Shorts in a while, so if you could just get some YouTube Shorts up, that would be great. Keep going with the Facebook fan groups, as well – like, the fan page is doing really well. And also the Instagram Broadcast. While you’re doing that, if you could just be a little more present on LinkedIn and Tinder and Grindr and realestate.com, that should cover it.’ I’m gonna jump.”

@amyshark

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The video comes as Shark gears up to release her third studio album, Sunday Sadness, on August 16 through Sony. She announced the record just last week, saying in a statement: “I specifically wrote this album on Sundays, constantly daydreaming about the happiest moments and the worst, remembering the best people while still getting over others. I am different on Sundays. I am not sure why, but I bet you are, too.”

Thus far, Shark has previewed the new record with three singles: Can I Shower At Yours arrived first last June, followed by Beautiful Eyes back in January, and Loving Me Lover alongside the album’s announcement.